Dodge Ram "Letterpress" Commercial at the International Printing Museum

This is cool... a truck commercial with a letterpress. Except that in the commercial, it show the type right-reading, so it would print backward! Picky, picky, I know... Unfortunately the only version I've seen on TV show only a snippet of the letterpress action. Here's the longer version.

"The Dodge Ram "Guts & Glory: Letterpress" commercial was filmed at the International Printing Museum in Carson, California in April 2011. It starred the Museum's director/curator, Mark Barbour, as "The Hands."

Visit the International Printing Museum for more information about letterpress.

Cheers,
~Gina